Privacy policy

This Privacy Policy describes how Armitage Online Ltd, trading as Armitage Tools ("we", "us", "our") collects, uses and discloses your personal data when you visit or make a purchase from www.armitagetools.co.uk (the "Site").

1. Contact Details and Data Controller

Armitage Online Ltd is the data controller responsible for your personal data.

Registered address:
Green Acres, Crowfield, Brackley, Northants, NN13 5TW, United Kingdom

Email: admin@armitageonlineltd.co.uk

If you have questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us using the details above.

2. Personal Data We Collect

Personal data means any information that can identify you as an individual. We collect the following categories of personal data:

Device Information

  • Purpose: To load the Site correctly, ensure security, and analyse Site usage
  • Source: Collected automatically via cookies, log files, pixels and similar technologies
  • Personal data: IP address, browser type, device information, time zone, cookie data, pages viewed, search terms and interaction data
  • Disclosure: Shared with Shopify and analytics providers

Order Information

  • Purpose: To process orders, take payment, arrange shipping, issue invoices, communicate with you and prevent fraud
  • Source: Collected directly from you
  • Personal data: Name, billing and delivery address, email address, phone number and payment details
  • Disclosure: Shared with Shopify, payment providers and delivery partners such as Royal Mail and couriers

Customer Support Information

  • Purpose: To respond to enquiries, provide support and resolve issues
  • Source: Collected directly from you

3. Lawful Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process personal data on the following lawful bases:

  • Performance of a contract
  • Compliance with legal obligations
  • Your consent (where required)
  • Our legitimate interests, provided these do not override your rights

4. How We Use Personal Data

We use your personal data to:

  • Provide and operate our online store
  • Process payments and fulfil orders
  • Deliver products and manage returns
  • Communicate with you regarding orders and enquiries
  • Detect and prevent fraud and misuse
  • Improve our website and services
  • Send marketing communications where you have consented or where permitted by law

5. Sharing Personal Data

We share personal data only where necessary, including with:

  • Shopify, our e-commerce platform provider
  • Payment processors
  • Shipping and logistics providers
  • Legal or regulatory authorities where required by law

Shopify’s privacy policy can be viewed here: https://www.shopify.com/legal/privacy

6. International Data Transfers

Your personal data may be processed outside the UK, including in Canada and the United States, primarily through Shopify.

Where data is transferred internationally, appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses, to ensure your data remains protected.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting and tax requirements.

You may request erasure of your data where legally permitted.

8. Automated Decision-Making

We do not carry out automated decision-making that produces legal or similarly significant effects.

Shopify may use limited automated processes to detect fraud, such as temporary IP or card blacklisting, which does not significantly affect your rights.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the details above.

10. Cookies

We use cookies and similar technologies to operate and improve our Site. Cookies may be functional, analytical or marketing-related.

Full details of cookies used on our Site, including duration and purpose, are set out in our Cookie Policy.

You can control cookies through your browser settings. Further information is available at www.allaboutcookies.org.

11. Do Not Track

There is currently no industry-standard response to “Do Not Track” signals. We do not alter our practices in response to such signals.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations.

13. Complaints

If you have a complaint about our use of your personal data, please contact us first so we can try to resolve it.

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
https://ico.org.uk/make-a-complaint/

Last updated: December 2025